It’s worth spending time thinking about how, what, and why you want to create an AR filter in the first place. “Creators should ask themselves how their filter is going to set them apart from other brands - what do you want to communicate with an AR experience?” Later’s Communications Designer, Martina Freyer adds that your creative direction is just as important as your design skills when it comes to navigating Spark AR! So you need to think about who, how, and why someone would use your filter.įor example, the Kylie Cosmetics Instagram Stories filter - the brand was one of the first to create AR filters for Instagram and they created it so followers could take a selfie and “try on” the lipstick colors from the collection.
Most filters are made for selfies, but some have special effects or graphics that are better suited to a landscape or city shots. The first step to creating an Instagram Stories filter or effect is to consider your target audience and how they’ll use your filter. We’re going to point you in the right direction of some of the best tutorials and guides online in this blog post, but before you jump into Spark AR, here are some top tips to keep in mind! Create Instagram Stories Effects Tip #1: Think About Your Audience However, if you’re totally new to visual design, you can still get involved - it will just take a little added time and dedication to learn the skills you need to understand Spark AR and all it’s great tools and features!Īnd who doesn’t love learning a new skill, right? If you have some technical and visual design know-how, you’ll find navigating the platform easier than most. We don’t want to cherry coat this - Spark AR is an advanced tool.
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Or if you’re calling on the help of a designer, we have some top tips for creating the best Instagram Stories filters out there! How to Create Instagram Stories Effects: Top Tips & Best Practices In this blog post, we’re going to help you get started if you want to go solo with Spark AR Studio. Or you can also check out Lenlist - a website that compiles the top camera effects (and effects creators) for Facebook, Instagram, and Snapchat.Įven some popular creators like Allan Berger, Tomas Posse, and Vanessa Dutra offer services to create AR effects for brands and influencers! The Spark AR Studio website has a partners page with a big list of augmented reality producers, creators, and agencies that you can reach out to and commission a project. Plus, there are plenty of talented AR designers you can work with to create Instagram Stories filters or effects for your brand. Some of the simplest designs are often the most popular, and there are tons of great online resources and tutorials to help you through.
Spark AR Studio is a complex tool - if you’re just starting out in the world of visual design and 3D modeling, the platform can look and feel overwhelming. But don’t let that discourage you! A post shared by Later: Visual Social Marketing means that AR filters are now another powerful marketing asset on Instagram, with more than 1 billion people using an AR effect that was created on the Spark AR platform!
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